Groomie: Built for Close Calls.

Groomie is a men’s grooming brand focused on high-performance head-shaving tools, best known for their signature product, the BaldiePro™ rotary shaver. Their products combine sleek design with advanced technology to deliver a smooth, efficient, and comfortable shaving experience for bald and buzzed styles.

  • Groomie transformed its identity with a cinematic campaign that combined precision grooming with the mystique of spycraft.

  • Led brand strategy, creative direction, art direction, and campaign development for Groomie’s BaldiePro™, positioning it with a sleek, espionage-inspired visual language.

  • The brand needed to break through a saturated grooming market while appealing to bald and buzzed consumers seeking both performance and style.

  • Introduced a high-contrast, noir aesthetic and 007-inspired narrative that framed the BaldiePro™ as a tactical grooming instrument—refined, bold, and unforgettable.

  • The campaign elevated Groomie’s market presence, strengthened brand recognition, and established a clear visual and emotional identity in the premium grooming space.

A black-and-white photo of a man and woman sitting inside a car, facing each other. The woman is holding a rotary phone receiver close to the man's face. It appears to be a vintage or classic scene, possibly from a film or movie.
A black and white photograph of a man and woman peeking from behind a wall. The woman holds a rotary-style handheld electric shaver, and they both have serious expressions.
A black and white photo of a man in a trench coat holding a rotary-style gun, standing next to a vintage car with fog or smoke in the background.
A black electric razor with an LED display showing the number 90, labeled 'Groomie,' with five rotary shaving heads, placed on a dark surface with shadow and light contrasting.
A vintage black rotary phone, a glass of water, a white notepad with a digital grooming device on top, a pen, an ashtray, a glass ashtray, and part of a table lamp base on a dark wooden desk.
A black and white photo of a bald man in a suit, holding an electric shaver to his head, with a serious expression.
Interior of a vintage car with a rotary dial radio and a handheld electric shaver placed on the leather seat
A black-and-white photo of a bald man with a serious expression, holding a rotary shaver with a digital display showing the number 90, while peeking around a corner in a dark room.
Shadow of a man holding a hammer with a broken hole in a wall above a bathtub, in black and white.