Raina Dayne is a brand strategist and creative director specializing in archetype-driven identity systems. Drawing on analytical psychology, symbolism, and narrative structure, she builds brand frameworks that function like psyches—capable of thought, adaptation, and evolution. As creator of the Shade Tactics framework, her work spans strategy, visual identity, product development, and cultural positioning for brands across industries. A published author and former agency partner, Dayne has developed identities and systems for companies ranging from start-ups to global names, always grounding creative direction in behavioral insight and strategic clarity.
