Ardent: In Wonderland.

​Ardent Cannabis is a Boston-based biotech and medical cannabis device company specializing in decarboxylation technology. They offer devices like the Ardent FX, an all-in-one appliance for decarbing, infusing, melting, and baking, designed to simplify the process of creating cannabis-infused products at home. Founded by Shanel Lindsay, Ardent aims to empower individuals by providing tools that enhance the effectiveness and precision of cannabis use.

  • A visually immersive campaign that reintroduced Ardent as an inventive, consumer-first cannabis brand—blending whimsy, education, and modern wellness into a single, unforgettable experience.

  • Brand strategy, campaign direction, creative storytelling, art direction, customer insight, narrative design.

  • Differentiate Ardent in an increasingly saturated cannabis space, where most brands default to either sterile wellness or counterculture tropes—without clearly articulating product benefits or innovation.

  • Designed the Ardent in Wonderland campaign to position Ardent as both imaginative and trustworthy. Built a whimsical visual and narrative world grounded in innovation and accessibility, inviting consumers to explore the brand like stepping into a dreamscape. Balanced playful, surreal storytelling with product education to make cannabis tech feel less intimidating and more magical

  • Reframed Ardent’s identity in the eyes of its customers—highlighting its role as an innovator without losing warmth or charm. The campaign boosted brand engagement, clarified positioning, and helped Ardent stand out as a welcoming, forward-thinking voice in the cannabis industry.

A woman in a purple dress and white apron is floating in front of a purple background, surrounded by cookies, cupcakes, macarons, and a portable speaker, holding a purple and black water bottle.
A purple and black automatic coffee machine surrounded by colorful, candy-themed trees and landscape with swirled lollipop-like flowers in a whimsical setting.
A black and purple portable air purifier or humidifier on a white surface, with a colorful background of gingerbread cookies, decorated cupcakes, and candy-like decorations in a fantastical, candy land setting.
A girl excitedly looks at cupcakes, cookies, and baked goods on a purple table, with a purple and black dessert machine and a tiered tray of cupcakes.
A purple and black portable blender in a colorful, candy-themed landscape with lollipops, candies, and sweets under a bright blue sky with clouds.
Purple and black portable blender with purple muffins and macarons floating around, on a purple tablecloth with cupcakes in purple containers.