Low-angle photo of a woman in a brown pinstripe suit, standing outside with a historic building behind her and a partly cloudy sky above, overlaid with the white text "WAND".

WKND

Numbers are the language of the universe. And data is a god. WKND is a performance-driven digital marketing agency built on that belief. Every decision is dictated by metrics, every move backed by proof. No guessing, Just data shaping strategy.

  • Every agency loves to say they’re “data-driven.” Which usually means they ran one A/B test and called it strategy. WKND needed to feel different—luxury-level serious, unapologetically analytical, and sharp enough to cut

  • Everyone else treats data like a receipt. WKND treats it like scripture. Numbers don’t “inform” decisions, they dictate them. The identity had to carry that same gravity. The WKND brand had to capture that paradox: rigorous as math, yet styled like luxury.

    • Narrative: “No mercy. Just metrics.” A line that says everything about how they work.

    • Visual Identity: Bold serif typography, luxury color palette, high-end editorial energy. Less like a marketing agency, more like a house brand that happens to run on numbers.

    • Verbal Identity: Copy stripped to the bone—statements of fact, written like proof.

    • System: Strategy, messaging, and design aligned so WKND feels less like an agency, because agencies are dead.

  • WKND now looks exactly how it works: sharp, intelligent, and in a class of their own.

Inspirational quote on a black background: 'Numbers are the language of the universe' in white text.
Text on a light beige background that reads, "AND DATA IS A GOD." in large black serif font.
Black background with white stylized text reading "WAND" in a decorative font.
Packaging materials including a plastic bag, a cardboard box, a black and a white card with embossed 'WKND' logos, and a small branch, all set against a black background.
Two business cards with the name Grayson Lance Cross, one on a marble surface and the other on a brown background, with contact details and social media handle.
A computer monitor displaying a website with a black and white photo of a man in a suit and text reading 'NO MERCY. JUST METRICS.' on a rocky surface with a dark, rocky background.
Black metal WEND sign mounted on a white wall with subtle shadows.
Three smartphones with fashion magazine covers displayed, featuring images of people and the text "WKND" at the top.
Sign with the word 'WIND' in stylized font attached to a building with glass and brick exterior.
Young man with dark curly hair sitting on a modern wire chair in a minimalist setting, wearing a white button-up shirt and light-colored pants.
A beige tote bag with the letters 'WWD' printed on it, lying on a brown fabric surface with shadows.
A collage of branding and promotional materials for WKND, including logo designs, posters, a bag, a digital screen, and mobile phone screens with the WKND logo and related content.
A black textured surface with a gold circular WWD logo in the center, casting a shadow.

The Team

Raina Dayne

Brand Strategy | Naming & Verbal Identity | Customer Insight & Market Research | Creative Direction

Tulio Pinto

Visual Identity