Stacked collapsible silicone cups and lids in pastel colors including red, yellow, teal, purple, and mint green, with matching straws.

Stojo: Sustainability, Simplified.

Stojo is a Brooklyn-based company that designs collapsible, reusable drinkware and food containers with the mission of ending single-use culture. Founded in 2012, Stojo combines sustainability with smart design, offering compact, leak-proof products that are easy to carry, clean, and reuse—making eco-conscious living more accessible and stylish for everyday life​.

  • Stojo is a sustainability-focused brand dedicated to making eco-friendly living effortless and stylish by offering reusable, collapsible products designed for a waste-free future.​

  • Brand strategy, narrative development, messaging architecture, audience insight and market research, content and copywriting guidelines, implementation strategy.​

  • Effectively communicate Stojo's mission of simplifying sustainability in a way that resonates with consumers seeking practical and stylish eco-friendly solutions.​

    • Brand Strategy & Narrative Development:
      Crafted a core brand messaging framework aligning with Stojo’s mission of sustainability and simplicity, including positioning strategies and personality guidelines to ensure cohesive and engaging communication.​

    • Messaging Architecture:
      Refined mission and vision statements, established key brand pillars, and developed a compelling brand story to build emotional resonance with consumers.​

    • Audience Insight & Market Research:
      Created detailed customer personas and behavioral segmentation, conducted consumer sentiment analysis, and performed competitive research to tailor messaging effectively and differentiate Stojo within the sustainability space.​

    • Content & Copywriting Guidelines:
      Developed taglines, brand voice principles, and messaging templates for various platforms, ensuring consistency across website content, social media, and product packaging.​

    • Implementation Strategy:
      Provided application guidelines for internal teams and external partners, along with a brand messaging playbook for seamless adoption across marketing and customer engagement channels.​

  • Transformed Stojo’s brand communication into a clear, engaging, and consistent narrative that aligns with its mission, effectively differentiating the brand in the eco-friendly product market and empowering customers to confidently participate in reducing waste.​

A person is selecting a light blue reusable food container from a dishwasher filled with pastel-colored containers.
Text that reads 'We're on a mission to end disposable culture.'
A collapsible cup with a matching lid and a straw, shown next to its packaging box. The box highlights the cup's features, including being collapsible, reusable, compact, lightweight, and leak-proof.
Two stacked teal storage containers with a sliding lid, with the text 'Storage That Transforms.' above and the word 'stojo' below.
Multiple colorful portable lunch boxes with snap lids on a white surface, in colors including blue, gray, pink, green, and navy.
Two stacked teal storage containers with the text 'Storage That Transforms' above and 'stojo' below.
Hand pouring hot coffee from a pot into a blue Stojo collapsible travel mug in a bright kitchen with white cabinets and windows.
A small, round, light purple container with a flip-top lid, placed on a white background.
Two teal-colored stackable meal prep containers with a latch, with text indicating they are back in stock and the brand name 'Stojo' at the bottom.
Reusable mesh shopping bag containing a blue plastic container, a white travel mug, and some oranges.
Image shows two teal-colored meal prep containers stacked on top of each other. Text on the image reads, 'The Viral Meal Prep Containers Are Back In Stock!' and the logo 'stojo' is at the bottom.
Empty white plastic storage container on a wooden surface.
A drawer filled with various colored insulated travel mugs and containers with lids.
Stacked portable silicone cups or containers with lids, one set with a handle, in white color.
Two stacked teal storage containers with latches, with text that reads "The Key To Decluttering Your Kitchen Is Here!" and "stojo" at the bottom.
Person placing a Portable Steamer into a green travel bag near a window.
Stacked teal storage boxes with the text 'The Key To Decluttering Your Kitchen Is Here!' and the brand name 'stoj' at the bottom.
A collection of colorful Stojo reusable containers and bottles labeled by size and type, including cups, bottles, a nut shell, bento, bowl, and box.
A person with dark hair tied back, seen from behind, reaching into a kitchen cabinet filled with stackable containers of various colors and sizes.