Ryder Toys is a U.S.-based brand specializing in high-performance electric ride-on vehicles for kids, offering 6V to 48V models designed for adventure, realism, and safety.

Brand strategy, visual identity, personality profiling, and positioning.

While Ryder Toys offered standout products, their brand lacked cohesion and emotional resonance. The challenge was to craft a brand that appealed to both the adventurous spirit of children and the safety-conscious mindset of parents, all while standing out in a saturated market.

Developed a bold, energetic brand identity centered on the concept of "powered play." This included refined tone of voice, color psychology, customer profiling, and a campaign direction that positioned Ryder as the next-generation leader in ride-on toys.

The rebrand resulted in increased social engagement, stronger DTC conversion, and a more loyal customer base driven by clearer brand differentiation.