A woman with curly hair wearing a white tank top and layered necklaces stands against a light green background.

Tres Colori: Made to Mean More.

Tres Colori is a New York-based jewelry company specializing in personalized, handcrafted pieces that allow individuals to express their unique stories. Founded in 2018, the company offers a diverse collection ranging from custom name necklaces to bespoke designs, emphasizing elegance and individuality. With a commitment to quality craftsmanship, Tres Colori has earned the trust of over 40,000 customers.

  • A full-scale rebrand of Tres Colori, evolving it from a generic personalized jewelry line into a modern, emotionally resonant brand rooted in craftsmanship and self-expression.

  • Brand positioning, visual identity, brand narrative, customer insight, creative direction, typography, and user experience recommendations.

  • Modernize an outdated brand identity while honoring its core offering—personalized jewelry—and expand its appeal across a broader, more diverse customer base seeking meaning and individuality in their purchases.

  • Redefined the brand around the emotional value of personalization, emphasizing storytelling, heritage, and individuality. Developed an elegant and contemporary visual identity system, including a refreshed logo, refined typography, and updated color palette that elevated the brand’s perceived value. Aligned messaging and design with the idea that each piece is a personal artifact, crafted to represent the wearer’s unique story.

  • Successfully repositioned Tres Colori as a modern, consumer-first brand with deeper emotional relevance. The rebrand enhanced its market perception, improved brand consistency across channels, and attracted a broader audience looking for timeless, meaningful jewelry.

Close-up of a woman wearing two layered gold necklaces, one with a heart pendant and the other with a nameplate reading 'Brianna', against a beige background.
A woman with curly hair wearing a gold necklace with an 'M' pendant, a black spaghetti strap top, and a neutral expression.
Three square boxes with large stylized lowercase letter 't' on the front; one box is black with a beige 't', the other two are beige with black 't's, on a plain white background.
A woman with curly hair wearing a black spaghetti strap top and a gold necklace with a name pendant.
Storefront window with a large advertisement showing a close-up of a woman's hand wearing rings and jewelry, with the text 'Made To Mean More. Your story set in gold'.
Multiple Instagram posts from Tres Colorí, a jewelry brand, showcasing gold jewelry including necklaces, rings, bracelets, and grills on models with diverse skin tones. The posts highlight jewelry details, models' lips and hands, and the Instagram profile page.
Gold heart-shaped necklace pendant with initials 'A' and 'S' separated by a heart symbol on a gold chain.
Close-up of a woman with curly hair wearing a large gold hoop earring with the word 'Faith' inscribed on it.
A minimalist logo with a dark red gradient background and a white stylized letter 't' in the center.
Close-up of a person's neck showing a gold chain necklace.
A black mesh drawstring bag with a small white lowercase letter 't' on it, and a couple of gold-colored strings protruding from the top.
Side profile of a woman with curly hair, wearing large gold earrings and a black strap, against a dark background.