A logo is not a brand.

I build brands from strategy to shelf. Positioning, naming, voice, creative and art direction: whatever it takes to make an identity that means something and holds together everywhere it shows up. Shade Tactics treats a brand like a person: layered, contradictory, alive. I've worked across fashion, wellness, tech, and consumer goods, with founders and teams who want more than a logo. The job is always to find what a brand actually is, and have the nerve to mean it.