A close-up of a shiny, metallic chef's knife with a black handle, lying on a wooden cutting board.

It’s Not Really A Cult.

The Cult of EUNOIA is a transformative branding system that fuses psychology, strategy, and storytelling to create brands with a personality —blending structure with adaptability to bridge the gap between branding and marketing through beautiful thinking.

  • Book design and development of new branding framework

  • Branding strategy, book writing/design, psychological integration.

  • Strategy & Framework Development

    • Created the EUNOIA branding strategy

    • Developed the Triad Method for brand personality profiling

    • Defined the EUNOIA system components: Elements, Understanding, Narrative, Opus, Ism, and Archetype

    • Established the positioning framework (Thesi & Nota) for competitive analysis and customer insight

    • Designed the Tessellation Method for campaign flexibility

    Branding & Visual Identity

    • Designed the EUNOIA brand identity (logo, color system, typography)

    • Developed the visual storytelling framework for brand communication

    • Created the iconography and design system for archetypes and brand application

    Creative Direction & Design

    • Designed the cover art for Cult of EUNOIA

    • Illustrated the archetype cards & symbols used in the system

    • Created custom visual elements supporting brand strategy execution

    Copywriting & Editorial

    • Wrote the entire book (Cult of EUNOIA)

    • Developed brand messaging frameworks for application in marketing

    • Crafted subconscious-driven storytelling principles for brand narratives

    Research & Psychological Insights

    • Conducted in-depth research on psychology, semiotics, and archetypal branding

    • Integrated Jungian psychology, Tarot, and symbolic storytelling into branding

    • Developed a behavioral psychology-driven approach to brand engagement

    Implementation & Application

    • Built a scalable brand strategy framework applicable to various industries

    • Created a step-by-step methodology for brands to adopt the EUNOIA system

    • Structured the system for future adaptation in consulting, workshops, and training

  • Introduce revolutionary branding method merging psychology, archetypes, and strategy.

  • Successfully launched new branding methodology and established the foundation for a full agency built around the EUNOIA system.

Book cover titled "The Cult of Eunoa" by Raina Dayne, with a burgundy background and geometric white line designs.
A set of tarot cards titled 'The Magician' and a box labeled 'The Cult of Eunoia' with matching dark purple packaging.
Three tarot cards floating on a black background, featuring an illustration of a woman with short hair and closed eyes on the cards labeled 'The Magician' and 'The Hermit'.
An open book with a maroon background on both pages. The left page has a vertical list of astrology symbols, and the right page contains a title 'Personality' with explanatory text about personality traits and archetypes.
Illustrated tarot cards featuring stylized faces and titles such as The Chariot, The Sun, The Magician, The Emperor, The Hermit, and The Lover, arranged on a dark background.
Computer monitor displaying a website with the text "BRANDS are PEOPLE" and showing playing cards.

Brands are people. People are complex, multifaceted, brands should be too.

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