Alala: Power Meets Style.

Alala is a luxury women's activewear brand that blends high-performance functionality with sophisticated, fashion-forward designs. Founded by Denise Lee, Alala aims to empower women by providing versatile athletic apparel suitable for both workouts and everyday wear.

  • A premium activewear brand designed for modern women, merging high-performance functionality with fashion-forward style.

  • Brand strategy, campaign direction, creative direction, archetype-based personality profiling, customer insight, visual execution, creative strategy, and color story development.

  • Clearly differentiate Alala in the saturated activewear market by appealing to women who seek performance without sacrificing style.

  • Developed Alala’s brand identity using archetypal profiling, strategic customer insights, and a cohesive color story, supported by strong creative direction and visual storytelling, positioning Alala uniquely at the intersection of fashion and performance.

  • Strengthened brand clarity, deeper emotional connections with target customers, and enhanced Alala’s market position as a leading premium activewear brand.