A man in a suit and glasses is lying on a wooden floor surrounded by paper airplanes. He is reaching out with his right hand toward the camera with a serious expression, and there is a large, abstract white decorative element nearby.

&: Equity in Action

& is a progressive equity agency and consultancy founded in 2024, dedicated to bridging the gap between opportunity and impact through strategic guidance, advocacy, and transformative solutions.

  • An equity agency redefining what progress looks like.
    “&” bridges opportunity and impact through actionable strategy, advocacy, and culture-shifting solutions.

  • Brand strategy, naming, positioning, visual identity, customer insight and personas, market research, creative direction, iconography.

  • The client needed to establish a brand that stood apart in a space filled with static, sterile consultancies. The name and identity had to signal authority, clarity, and transformation—while still honoring the nuance and complexity of equity work.

  • We built a brand from the ground up: naming it “&” to symbolize connection, expansion, and progress. From there, we created a modern identity system with a bold, simple mark and adaptable visual language—backed by a deep strategy rooted in psychological insights and audience segmentation. Every element—from verbal tone to color and type—was designed to express purpose, credibility, and cultural fluency.

  • “&” now operates with clarity of voice and presence—positioned to grow as a trusted guide for institutions seeking real, measurable change. The brand system continues to adapt across platforms while remaining rooted in the equity it was built to champion.

Black background with white text that reads, "What is your future worth?"
A black background with a white ampersand symbol in the center.
A billboard with motivational messages and illustrations about future, investment, and sharing. A person with a backpack walks past on the sidewalk in front of the billboard.
Two illuminated advertisement panels mounted on a concrete wall, with greenery and a tree to the left, under a ceiling with recessed lighting.
Close-up of a dark, matte surface with a subtle embossed logo or symbol in the center.
A hand reaching out and touching the shadow of another hand on a wall with a circular pattern.
A man with glasses and a beard leaning against a wall near a window, dressed in a black sweater and gray pants, in a minimalist room.
A white tote bag with black abstract shapes hanging on a plain wall.
A close-up of an Apple logo engraved into a metallic surface.
Minimalist black ampersand symbol centered on a light beige background.