iPack: Travel On

iPack is a modern accessories brand built around the idea of intentional carry—where style meets function without compromise. Designed for movement, its signature Puffy Tote blends everyday versatility with elevated design, offering a bold yet practical solution for life on the go.

  • A complete brand build executed in under 30 days, positioning iPack as a stylish, functional accessories brand with a clear focus on versatility and everyday utility.

  • Brand strategy, creative direction, customer insight, archetype profiling, website design, visual identity, and product positioning.

  • Launch a new brand quickly while balancing aesthetics with practical utility—ensuring iPack stood out in a crowded accessories market without sacrificing clarity or cohesion.

  • Developed a streamlined brand strategy centered around the concept of “carrying with intention,” anchoring the identity in both fashion and function. Positioned the Puffy Tote as the brand’s hero product, supported by clean, intuitive visual design, tone of voice guidelines, and a responsive website to align with modern consumer expectations.

  • Successfully launched iPack within 30 days, establishing a distinct, ownable visual identity and narrative. The brand immediately resonated with its target audience, presenting itself as both elevated and accessible in the travel and everyday carry category.

A woman with shoulder-length brown hair holds a bouquet of white lilies in front of her face, partially covering her features. She is dressed in a black blazer with gold buttons and carries a large white duffle bag over her shoulder. The background is plain and light grey.
Laptop showing an online shopping website for a black padded tote bag, with images of models carrying the bag below, placed on a white background.
A person holding a black backpack in the air outdoors against a blue sky with hills in the background.
A woman with black hair wearing a gray coat, holding a large black bag, standing against a dark background.
A woman in black attire with sunglasses, holding a large black rolling suitcase and a boarding pass.
A white quilted handbag with gold zippers and handles, and side clasps.
A person in black clothing placing brown and black gloves into a black handbag.
A woman in a gray coat and knee-high black boots stands in a field, holding a rolling suitcase in her right hand, against a clear blue sky and rolling hills.
Woman holding a large white handbag, dressed in a white shirt and a plaid skirt, with a dark coat draped over her shoulder, standing against a dark wall background.
A woman with long dark hair wearing a black turtleneck sweater carrying a large black bag and wearing plaid pants.
Black insulated tote bag with multiple zippered compartments and black handles.