Miniature blue mattress rolled out of a small refrigerator with ice cubes scattered on white surface.

Rest: The rest is magic.

Rest® is a modern sleep brand that merges science and softness to create high-performance bedding designed for deeper, cooler, more restorative rest. With a focus on innovation, minimalism, and comfort, Rest® redefines what it means to feel at home in your bed.

Large navy blue text spelling 'Rest' on a white background.

  • Rest® is a bedding company specializing in science-backed home textiles designed to enhance sleep quality. Known for their award-winning Evercool® line, Rest® offers products like cooling comforters, sheets, and pillowcases that regulate temperature and wick away moisture, ensuring a comfortable and restful night's sleep.

  • Brand strategy, creative direction, art direction, color story development, and archetype-based personality profiling.​

  • In a competitive bedding market, Rest® needed to establish a distinct brand identity that communicated its innovative approach to sleep solutions and resonated with consumers seeking both comfort and technology-driven products.

    • Brand Strategy: Developed a comprehensive brand strategy that positioned Rest® as a pioneer in sleep innovation, emphasizing the fusion of science and comfort in their product offerings.​

    • Creative Direction & Art Direction: Crafted a cohesive visual and narrative style that highlighted the brand's commitment to quality sleep, incorporating serene imagery and clean design to evoke a sense of tranquility and restfulness.​

    • Color Story Development: Curated a calming color palette inspired by natural elements, reinforcing the brand's focus on relaxation and well-being.​

    • Archetype-Based Personality Profiling: Identified and integrated brand archetypes that aligned with Rest®'s mission, creating a relatable and trustworthy brand persona that appeals to health-conscious consumers.​

  • Successfully transformed Rest® into a recognizable and trusted name in the bedding industry, with a clear and compelling brand identity that differentiates it from competitors. The strategic branding efforts contributed to increased consumer engagement and positioned Rest® as a leader in innovative sleep solutions.​

A blue portable massage bed with a rolled-up face cradle, a blue box labeled 'Reser,' and a cloth with 'Rest' printed on it, arranged on a white surface.
A blue quilted comforter draped over a box, with the box suspended in the air against a pale blue background.
Close-up of a blue mattress with a small navy blue tag labeled 'Rest' attached to the edge.
Folded blue comforter or blanket with a light-colored pillow on top
Light blue mattress with a matching light blue pillow and a white blanket draped over the top, isolated on a transparent background.
A folded white duvet with a black label reading 'Rest' and text saying 'Transform bedtime' and '5-Star Hotel Quality Duvet for your home' with a 'Shop Now' button.
A white, plush comforter and pillow on a bed, with text overlay that says, "It's not magic. It just feels like it." and "5-Star Hotel Quality Duvet for your home", and a small white label in the top right corner with the word, "Rest".
A white cloth or sheet floating in the air above a body of water with a clear blue sky in the background.
A beige medical mattress with a cylindrical pillow, a box labeled 'Rest,' and a plastic-wrapped sheet labeled 'Rest' on a light gray background.
a light blue mattress displayed at an angle against a background of red, white, and black.
Laptop displaying a website for Evercool Comforter against a dark blue background.
A neatly folded white duvet with a matching pillow labeled 'Rest' displayed against a white background. Text on the image promotes a 5-star hotel quality duvet for home use, with a call-to-action button to shop now.