Rest

The rest is magic.

Rest® makes science-backed bedding for deeper, cooler, more restorative sleep; its award-winning Evercool® line regulates temperature and wicks moisture so the bed actually works as hard as you do.

In a crowded bedding market, Rest® needed an identity that read as innovation without losing the calm that sells sleep. We positioned it at the intersection of science and softness; a sleep-tech pioneer that still feels like home.

The work covered brand strategy, creative and art direction, a color story drawn from natural calm, and archetype-based personality profiling to give the brand a persona people trust. Serene imagery, clean design, and a palette built to lower your heart rate on sight.

Rest® became a recognizable, trusted name in bedding; clearly set apart from competitors, with sharper engagement and a position as a leader in innovative sleep.

https://rest.com

Brand strategy, Creative Direction & Color Story

Outcome: In 2022 they were Rest Duvet, launching a cooling comforter into a category where every competitor claimed the same thing. I did the brand strategy for that launch. The comforter has won a Good Housekeeping Bedding Award four years running, 2023 through 2026, and the company built a full product line and national retail on top of it.

A blue portable massage bed with a rolled-up face cradle, a blue box labeled 'Reser,' and a cloth with 'Rest' printed on it, arranged on a white surface.
A blue quilted comforter draped over a box, with the box suspended in the air against a pale blue background.
Close-up of a blue mattress with a small navy blue tag labeled 'Rest' attached to the edge.
Folded blue comforter or blanket with a light-colored pillow on top
Light blue mattress with a matching light blue pillow and a white blanket draped over the top, isolated on a transparent background.
A folded white duvet with a black label reading 'Rest' and text saying 'Transform bedtime' and '5-Star Hotel Quality Duvet for your home' with a 'Shop Now' button.
A white, plush comforter and pillow on a bed, with text overlay that says, "It's not magic. It just feels like it." and "5-Star Hotel Quality Duvet for your home", and a small white label in the top right corner with the word, "Rest".
A white cloth or sheet floating in the air above a body of water with a clear blue sky in the background.
A beige medical mattress with a cylindrical pillow, a box labeled 'Rest,' and a plastic-wrapped sheet labeled 'Rest' on a light gray background.
a light blue mattress displayed at an angle against a background of red, white, and black.
Laptop displaying a website for Evercool Comforter against a dark blue background.
A neatly folded white duvet with a matching pillow labeled 'Rest' displayed against a white background. Text on the image promotes a 5-star hotel quality duvet for home use, with a call-to-action button to shop now.
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