FIIX GUMFunctional gum you actually swallow: energy, focus, calm, or libido, one piece at a time. No plastic, no sugar.
Strategy, psyche, naming, voice, packaging, and the website. Fiix gives people something real to chew on in a world that keeps feeding them plastic and says it bluntly, with humor used as a weapon.
Outcome: From nothing to shelf. Product development, naming, identity, packaging, website, go-to-market.
