iPack

Travel on.

iPack is an accessories brand built around carrying with intention — style and function, no trade-off. The hero is the Puffy Tote: an everyday bag with elevated design and enough room for a real life on the move.

The whole brand came together in under thirty days. A new name in a crowded carry market, and it had to look good, work hard, and read clearly from day one. Speed was the constraint. Cohesion was the test.

We anchored everything in one idea — carrying with intention — so the brand sat in fashion and function at the same time without picking a side. The Puffy Tote led. Around it: a clean visual identity, archetype work to give the brand a personality, tone of voice, product positioning, and a responsive site ready to sell.

iPack launched on schedule with an identity that's its own. It connected with the people it was built for right away, landing as elevated and approachable in a category where most brands manage only one.

Brand strategy, identity, website & creative direction · Built in 30 days

A woman with shoulder-length brown hair holds a bouquet of white lilies in front of her face, partially covering her features. She is dressed in a black blazer with gold buttons and carries a large white duffle bag over her shoulder. The background is plain and light grey.
Laptop showing an online shopping website for a black padded tote bag, with images of models carrying the bag below, placed on a white background.
A person holding a black backpack in the air outdoors against a blue sky with hills in the background.
A woman with black hair wearing a gray coat, holding a large black bag, standing against a dark background.
A woman in black attire with sunglasses, holding a large black rolling suitcase and a boarding pass.
A white quilted handbag with gold zippers and handles, and side clasps.
A person in black clothing placing brown and black gloves into a black handbag.
A woman in a gray coat and knee-high black boots stands in a field, holding a rolling suitcase in her right hand, against a clear blue sky and rolling hills.
Woman holding a large white handbag, dressed in a white shirt and a plaid skirt, with a dark coat draped over her shoulder, standing against a dark wall background.
A woman with long dark hair wearing a black turtleneck sweater carrying a large black bag and wearing plaid pants.
Black insulated tote bag with multiple zippered compartments and black handles.
Previous

Alala